The online home & select works of Rhys Rabaiotti

The online home & select works of Rhys Rabaiotti

The online home
& select works of Rhys Rabaiotti

Principal product designer +

Principal product
designer +

design engineer.

Two decades shipping digital products in complex, regulated, high-stakes environments; Dyson, NatWest, medtech, and most recently Carwow. I take ideas from fuzzy problem to working software: strategy, design, prototype, and increasingly the build itself.

See: lullogram, a live App Store app I designed, built and shipped solo.

Hands-on product designer + design engineer

Previously Head of Product Design at a regulated medtech, now operating as a principal-level IC because I would rather ship the work than manage the meeting about it. 

Previously Head of Product Design at a regulated medtech, now operating as a principal-level IC because I would rather ship the work than manage the meeting about it. 

Previously Head of Product Design at a regulated medtech, now operating as a principal-level IC because I would rather ship the work than manage the meeting about it. 

AI-powered design & prototyping

Design systems

Native Mobile Apps

Web App/SaaS

UI & HMI Design

Research & Strategy

Who is Rhys

man-image

I work as a force multiplier across design, product and engineering. Clear framing, shared artefacts, early validation; less risk, faster decisions. I favour systems over one-off solutions, evidence over opinion, and clarity over superfluous polish.


I build. Working prototypes, robust experience systems, technical POCs and internal tools, often AI-assisted, always real enough to test. Working things beat a deck every single time.

Senior Product Designer (Principal scope) @ Carwow

2024-Now

Independent Consulting

2020-2024

Lead Product Designer @ Blackfinch Group

2021

Head of Product Design @ Lemongrass Health

2018-2020

UX Design Manager @ RBS/Natwest

2017-2018

Senior UX Designer (apps + HMI) @ Dyson

2016-2017

Freelance · agency + early career

2004-2016

Who is Rhys

man-image

I work as a force multiplier across design, product and engineering. Clear framing, shared artefacts, early validation; less risk, faster decisions. I favour systems over one-off solutions, evidence over opinion, and clarity over superfluous polish.


I build. Working prototypes, robust experience systems, technical POCs and internal tools, often AI-assisted, always real enough to test. Working things beat a deck every single time.

Senior Product Designer (Principal scope) @ Carwow

2024-Now

Independent Consulting

2020-2024

Lead Product Designer @ Blackfinch Group

2021

Head of Product Design @ Lemongrass Health

2018-2020

UX Design Manager @ RBS/Natwest

2017-2018

Senior UX Designer (apps + HMI) @ Dyson

2016-2017

Freelance · agency + early career

2004-2016

Who is Rhys

man-image

I work as a force multiplier across design, product and engineering. Clear framing, shared artefacts, early validation; less risk, faster decisions. I favour systems over one-off solutions, evidence over opinion, and clarity over superfluous polish.


I build. Working prototypes, robust experience systems, technical POCs and internal tools, often AI-assisted, always real enough to test. Working things beat a deck every single time.

Senior Product Designer (Principal scope) @ Carwow

2024-Now

Independent Consulting

2020-2024

Lead Product Designer @ Blackfinch Group

2021

Head of Product Design @ Lemongrass Health

2018-2020

UX Design Manager @ RBS/Natwest

2017-2018

Senior UX Designer (apps + HMI) @ Dyson

2016-2017

Freelance · agency + early career

2004-2016

What I do from five-to-nine

What I do from
five-to-nine

service-image

When I am not on the clock, I can be found working on my passion project, lullogram. A mobile-first solution for ADHD, autistic and overstimulated minds.

Product Design

iOS & Android Builds

Bespoke haptic engine

lullogram.

Want more? Check out my experiments, all available as working tools in TestFlight on iOS.

Let's Connect

Got a project in mind?

Let's make something happen together

Let's Connect

Got a project in mind?

Let's make something happen together

Let's Connect

Got a project in mind?

Let's make something happen together